Buzz Stocks: Walt Disney, Amazon.com, and BlackBerry

1. Today is the day that nerd-dom rejoices, as DIS is releasing its line of Star Wars toys on what has become known as "Force Friday." The toys are a joint venture between DIS and Hasbro, Inc. (NYSE: HAS). Eager fans could tune into a YouTube channel at midnight to watch the unboxing of a variety of "Star Wars: The Force Awakens" toys. Those who awoke early were rewarded with a view of the Star WarsFirst Order Stormtrooper Deluxe NERF Blaster or the Star Wars BladeBuilders Jedi Master Lightsaber toy. In addition, the soundtrack for the movie was released. Basically, the House of Mouse's marketing machine has kicked in to full Millenium Falcon mode for "Star Wars: The Force Awakens." Technically, Walt Disney Co could use a bit of a boost. The shares have shed 17.5% since tagging an all-time high of $122.08 in late August, down 1.3% to trade at $100.70 this morning. Options players are bearishly aligned toward DIS as the stock tests its 320-day trendline.

• AMZN is lower with the broader equities market, down 0.8% at $500.65 -- testing its footing around the round-number $500 mark. On the news front, traders are digesting the company's purchase of video processing firm Elemental Technologies, for a reported price tag of $500 million in cash. Technically speaking, Amazon.com, Inc. has outperformed the S&P 500 Index (SPX) by 26 percentage points during the past three months, and has added more than 60% in 2015, thanks to recent support from its 10-week moving average. Still, option buyers are growing increasingly wary, as the stock's 10-day put/call volume ratio on the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) sits at 1.07 -- in the 93rd percentile of its annual range.


• BBRY is bucking the trend lower, up 1.6% at $7.58, as traders applaud the company's planned purchase of Good Technology. BlackBerry Ltd will pay $425 million for its rival mobile software provider, and said it is "excited" about the potential synergies. On the charts, BBRY suffered along with the broader equities market, hitting an annual low of $6.41 on Aug. 28. Today, though, the stock could have a chance to end atop its 50-day trendline for the first time since May. A short squeeze could propel the equity even higher, as short interest represents a whopping 21 times BBRY's average daily trading volume.
  

Get the skinny on all the biggest stories of the morning… Sign up now to get Schaeffer's Midday Market Check delivered straight to your inbox!