Schaeffer's Top Stock Picks for '25

Amazon.com Stock Bucking Prime Day Trend

AMZN is up 52.5% in 2023 and is set for a big Prime Day boost

Deputy Editor
Jul 12, 2023 at 1:29 PM
facebook X logo linkedin


Amazon.com Inc's (NASDAQ:AMZN) Prime Day extravaganza wraps up today, the two-day sales event lasting July 11-12. The event has become a cultural phenomenon since it started in 2015, and the stock returns surrounding the event aren't what you expect. Since the sale started in July of 2015, the average AMZN return during Prime Day is -0.34%. 

Digging deeper, Amazon.com stock finished higher only three times over the past eight Prime days: 2017, 2018, and 2021. Last year, Amazon.com stock finished its July 13 Prime Day down 1.2%. This year is looking up, however, with the shares heading for a 2.2% pop in the two-day period.

Currently above all notable short- and long-term moving averages, AMZN --a popular stock pick over here at Schaeffers -- still has room to run. Year-to-date, the equity is now up 52.5%, and was last seen up 1.5% to trade at $130.66.

The options pits have been firmly bullish leading up to today, per AMZN's 50-day call/put volume ratio of 2.30 at the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX). This ratio ranks higher than all other readings from the past year, meaning calls have been picked up at their fastest rate in 12 months. 

These options traders are pricing in low volatility expectations at the moment, too, per AMZN's Schaeffer's Volatility Index (SVI) of 30%, which ranks in the low 10th percentile of its annual range. 

 

 
 

Which of These SUB-$5 Stocks Could 26x From Here? (AD)

He called a rare 11x on Tesla…

Then he called a 26x on Workhorse…

Then an even rarer 35x on Nio Inc…

Now Tim Bohen says these 5 tiny “America First” stocks are next up in 2025.

They’re trading for less than $5 right now.

But thanks to Elon & Trump’s new alliance…

They could be off to the races in Trump’s first 100 days.

And right now for a limited time…

You can get the names & tickers for just $1 here. (AD)

10 Stock Picks FREE
 
 

Featured Articles from Trusted Partners:

🚀 One Stock Pick Could Change Everything in 2025
What if one stock pick could define your success next year? Get 10 expert-vetted stocks set for 2025—plus 5 bonus picks to watch now. Get the Report →

🆕 New Options Need New Trading Strategies
Zero-DTE options are the newest (and hottest) options to trade.  Professional traders have rushed into the market and are making a mint.  Don’t get left behind - learn all about these options, how to trade them, market setups to profit from, plus much more. Download now →

👀 Revealed: 3 Defensive Stocks for Your Portfolio
Worried about the market? This free report reveals 3 under-the-radar defensive stocks for uncertain times in any kind of economy.

 

 
 

FREE Report Download

 

Follow us on X, Follow us on Twitter