EARN25

Ulta Beauty Stock Soars on Berkshire Hathaway's Stake

Options are flying off the shelves today

Digital Content Manager
Aug 15, 2024 at 10:19 AM
facebook X logo linkedin


Ulta Beauty Inc (NASDAQ:ULTA) is up 14.5% to trade at $366.88 at last check, amid news that Warren Buffett’s Berkshire Hathaway (BRK) took a $266 million stake in the cosmetics retailer

Shares are bouncing off an Aug. 13, three-year low of $318.72, as they pace for their first close above the 20-day moving average in nearly a month. The equity still carries a 24.8% year-to-date deficit, though.

Options are flying off the shelves, with 9,733 calls and 5,447 puts traded so far, which is 14 times the intraday average volume. The most popular contract is the August 380 call, where positions are being opened.

Short-term options traders leaned bullish prior to today's headlines. This is per the equity's Schaeffer's put/call open interest ratio (SOIR) of 0.69, which ranks higher than only 7% of readings from the last 12 months.

Its also worth noting that the stock's Schaeffer's Volatility Scorecard (SVS) ranks at 85 out of 100. This means the security outperformed volatility expectations in the past year.

 
 
 

You Don’t Need 25 Alerts -- You Need ONE You Can Trust!

That’s the idea behind Trade of the Week, Schaeffer’s newest trade alert.

Every Monday morning before the opening bell, you’ll receive a single, expertly researched trade recommendation -- built from the same proprietary research we’ve been using for over four decades.

It’s not just a signal.

It’s a plan designed for traders who are tired of jumping from alert to alert without ever finding their edge.

No juggling alerts. No switching directions mid-week. Just one clear, expertly researched trade idea -- delivered before the market even opens.

👉 JOIN RIGHT NOW FOR JUST $1 TO GET THE NEXT TRADE!