Starbucks Stock Hits 52-Week High on Earnings Beat

The stock is brushing off negative same-store sales numbers

Laura McCandless

Deputy Editor

Jan 29, 2025 at 11:03 AM

SBUX

Starbucks Corp (NASDAQ:SBUX) is surging today, up 5.3% at $105.70 at last glance, despite same-store sales falling for the fourth consecutive quarter with a 4% drop. The company's fiscal first-quarter earnings of 69 cents beat estimates of 66 cents per share, while revenue came in better than expected as well. In response, a slew of analysts lifted their price targets on SBUX, including UBS to $105 from $98.

Today's pop has Starbucks stock trading at 52-week highs as it eyes its largest single-day percentage gain since September. Since the start of 2025, SBUX is already up 15.7%.

Over in the options pits, 124,000 calls and 64,000 puts have been exchanged, which is 9 times the average daily options volume already. The weekly 1/31 112-strike call is the most popular contract, with new positions being bought to open there.

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