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2 Retail Stocks In Focus After Profit Warnings

Kohl's stock is plummeting to 28-year lows

Deputy Editor
Mar 11, 2025 at 10:52 AM
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Retail earnings are in focus this week ahead of Friday's consumer confidence data. As stock market sentiment shifts beneath investors' feet, both Kohl's Corp (NYSE:KSS) and Dick's Sporting Goods Inc (NYSE:DKS) issued disappointing 2025 guidance that is overshadowing robust current-quarter numbers.

Kohl's stock is brushing off upbeat fourth-quarter earnings and revenue numbers on dismal annual sales and profit guidance, down 16.6% at $10.02 at last glance and earlier hitting a 28-year low of $9.88. Year over year, the security is down 27.7%.

Over in the options pits, KSS has seen 14,000 calls and 12,000 puts exchanged so far -- five times the options volume typically seen at this point. The December 7.50 call is the most popular, where new positions are being bought to open. 

Dick's Sporting Goods stock is similarly brushing off a strong fourth quarter after its lower-than-expected sales guidance, though the stock isn't faring quite as badly -- down 0.3% at $210.43 at last check. The equity is down 8% since the start of 2025, but still holding on to a 16% year-over-year lead. 

DKS has seen 2,249 calls and 3,228 puts cross the tape, six times the options volume typically seen at this point. The March 200 put is the most popular, followed by the March 205 put, with new positions being bought to open at the latter. 

 

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