The streaming name is looking to boost advertising sales
Spotify Technology SA (NYSE:SPOT) is down 1.9% at $228.49 this afternoon, despite the music streaming name announcing a global campaign designed to boost advertising sales. The initiative seeks to expand the company's usual focus by targeting small- and medium-sized businesses.
The equity has faced bouts of volatility since its Feb. 22, all-time high of $387.43. The shares have recently found a floor at the $225 level, though, after bouncing off an Aug. 19 annual low of $201.71. Year-to-date, Spotify Technology stock remains down 27.4%
Despite this recent price action, the brokerage bunch is optimistic towards SPOT. Of the 16 analysts in question, 11 sport a "buy" or better rating, while the remaining five carry a tepid "hold." Meanwhile, the security's 12-month consensus target price of $304.82 is a 33.4% premium to current levels, indicating SPOT could be overdue for a round of bear notes.
The options pits are far less optimistic, with puts popular. This is per Spotify Technology stock's Schaeffer's put/call open interest ratio (SOIR) of 1.10, which sits higher than 78% of readings from the past year. This means short-term options traders have rarely been more put-biased.
Now may be a great opportunity to weigh on the security's next move with options. The equity's Schaeffer's Volatility Index (SVI) of 36% sits in the relatively low 13th percentile of its annual range, suggesting it sports attractively priced premiums. Plus, the stock's Schaeffer's Volatility Scorecard (SVS) sits at 90 out of 100, suggesting SPOT has usually exceeded option traders' volatility expectations in the past year.