Who is Bernie Schaeffer?

Bernie Schaeffer

Listed options began trading in America in 1973 when the Chicago Board Options Exchange (CBOE) rang its opening bell. Bernie Schaeffer launched The Option Advisor ® in 1981, as the equity options market started to truly accelerate and grow at an exponential rate. Bernie recognized the opportunity immediately to join this exciting industry and to provide individual investors with assistance in navigating this new, fast-paced derivative market with the help of a successful trading professional like himself.

As founder and CEO of Schaeffer’s Investment Research, Bernie has won numerous awards and accolades over the years, including:

  • Recipient of the Traders’ Library “Trader’s Hall of Fame” award
  • Recipient of the Market Technician’s Association “Best of the Best” award
  • Consistently ranked among the top 10 marker times by Timer Digest
  • Three-time winner of the Wall Street Journal stock picking contest
  • Named “Guru of the Year” by TheStreet

Bernie and his team of expert traders are highly regarded by major media outlets for our unique and well-known approach to the market. Bernie and his team have regular media appearances on CNBC, Fox Business, Bloomberg, and PBS’ Nightly Business Report. Bernie and his team are also frequently quoted by The Wall Street Journal, Barron’s, Associated Press, Thomson Reuters, and Yahoo! Finance.


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